I’m looking for people who have YouTube accounts (and who actually use them) to upload Message Mastery Videos inshaAllah.

Also, I’m requesting people make Stumble Upon accounts - http://www.stumbleupon.com - and Digg accounts - www.digg.com -That way when we submit our articles, our websites, etc. the more people who “digg” a page (or review a page on stumble upon), the more hits we’ll get.

Whoever has accounts on these sites already, please contact me. We’ll agree to “digg” or “review” your site if you do the same for us (provided there is no haram content.)

This marketing stuff is getting to be a lot, and so I’m also looking for more volunteers to split the work. I must say it’s a lot of fun, but I definitely need more help. The last people to volunteer turned out to be awesome and they are doing a great jog, mashaAllah (that’s why you guys see Br. Belal literally everywhere.)

We’ve made a Google Group for marketing and PR purposes (or as my mom with her accent calls it, “RP” lol), let me know if you want to be on team and i’ll add you to the group inshaAllah.

leave a comment, add me to your Facebook, or email me at media [at] leechon.com

Barak Allahu feekom,

Shirien

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Dear Facebook,

If you were a person I’d heckle you. All of my hard work you destroyed. My 50 minutes of adding random people to my list is gone. I want my 50 minutes back. You disabled my account because in your opinion I was “Spamming too much.” But I disagree. I was not spamming too much, I was spamming just the right amount. What you call spam, I call dawah. You are a kaafir, and I call you to the oneness of Allah.

Love,

Shirien

—–

For all of you who want to use Facebook as a marketing tool, don’t try to add 100 people to your list in one day. Me and Facebook had our odds before. I’ve always hated it and it hates me. I had to start anew by creating a new account again for the public relations work for Leechon.

Anyway, I’m looking for as many people as possible willing to help me with some of the PR work. (this is pretty effortless work, so don’t think I’ll be asking you to do something hard or time consuming) If you support Leechon Films and (preferably) if you already have an account with Facebook or YouTube or Myspace, then you can either leave a message in the comments section saying you can help me or email me at media @ leechon.com or add me (Shirien Elamawy) to your Facebook friends list and send me a message.

So who’s going to help me?

(and no, I didn’t actually send that message :D)

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If you have your own business or are working on a major project you must have a media kit. If you don’t have a media kit available to give members of the media, your business or project looks very amateur and hardly worth promoting in the news.

So what is a media kit? This is something usually put together by your PR person/firm working for you. It includes press releases, a backgrounder, a fact sheet, a bio, an image bank and more. And it’s getting to the point to where media kits are best done digitally. Make a kit and put it all on a CD, make sure you package it creatively and send it to media outlets.

I created a media kit a while ago for Leechon - and more specifically for Tufaan. The “Press Section” on Tufaan’s website is composed of a couple of things I included in the media kit, including the image bank. I plan to update the media kit and create a creative, graphically appealing digital version of it soon.

Also, it’s pretty important you get someone in public relations do to this for you. Why? Because if you want to send press releases to print media (like newspapers), then you have to write in AP style (associated press style) it was a pain to learn most of the AP Style book by heart. For example:

Wrong: Leechon gave 20% of their profits to charity.

Right: Leechon gave 20 percent of their profits to charity.

—

Wrong: She lived on Burbank Dr.

Right: She lived on Burbank Drive.

BUT

Wrong: She lived on 123 Burbank Drive

Right: She lived on 123 Burbank Dr.

There are a lot of subtle differences. If you don’t write it the correct way in your press releases, they will most likely be thrown in the garbage by the editor. Your job is to provide everything for them and make their lives easier so they willingly give you free publicity by writing about your business or project. Also, if your writing - particularly news writing- isn’t strong, make sure you hire a PR person.

If you want to know exactly what goes into a media kit, I’ll go into detail on my blog since it might get pretty lengthy. I also would like to do a series about each element in a media kit including how to write a good press release, fact sheet and backgrounder. And hopefully at the end you’ll be able to do your own PR work (well, some of it at least).

Finally, I plan in the near future to run my own PR firm for Muslims. Alhamdulillah it’s something I can do at the comfort of my own home and alhamdulillah it’s something I can do quite well, bi’fadhlillahi ta’ala. I’m currently compiling a Muslim Media Database (MMD) with the information of all media outlets and the preferred way they’d like to be reached.

If you are looking for someone to do PR for your business or project go ahead and send me an email @ media (at) leechon.com . I plan now - and in the future - to only accept a few clients at a time. And most of all, it has to be something halal and something worth promoting.

To learn more about how to make a media kit, check out my post.

~Shirien

*apparently I’m going to have to go back and talk about what exactly a press release is and why we send them out. What PR people do is still something a lot of people aren’t aware of. But until then, know that half the stuff you see on the news are things covered due to someone sending a press release. Reporters aren’t always just at the right place at the right time (or know what’s going on everywhere). PR has a lot to do with that.

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