The PR Daily web had a great post recently about how FedEx turned a disaster into a PR win.
This reminded me of when I used to deliver newspapers early morning. Sometimes, that meant delivering papers before sunrise.
First week on the job. I didn’t know the route nor the houses well. It was dark and I was looking for a house number… while slowly backing up…threw the paper…CRASH!
Saad Malik (one of the organizers of the American Muslim Consumer Conference) wrote an excellent article titled, “Lowe’s: 3 Facts About The Muslim Consumer That Should Scare The Crap Out of You” – I highly recommend you read it.
TLC launched a reality show featuring Muslims from Dearborn, MI. Some welcomed it, others didn’t think very highly of it and some paranoid individuals felt that it was a jihadist plot to overthrow American freedom.
The Florida Family Association encouraged people to write letters to the companies who had advertising spots on the TV show to pull their spots in order to fight terrorism. Lowe’s decided to pulled their ads. As a result, they suffered a backlash and many people came out in support of the American Muslim consumer. Russell Simmons went in and bought the last remaining advertising spots (he’s the man!) in support of anti-bigotry.
Samar from Saudi Arabia writes:
A year ago I left my day job as a senior graphic designer at a firm after two and a half years working with them here. To be honest I was bored and I felt it was time to do something of my own.
Since I’ve ventured out on my own, I just can’t seem to be able to ground myself enough to start on something and carry it through until the finish! I have so many ideas whether its little projects or huge! I’ve tried so much but NOTHING materializes from it!
People tell me I am very talented creatively, but I am lacking motivation!
I don’t believe your challenge is finding motivation. It’s my assumption that you are unclear of what you want for yourself, which I believe is a challenge of lifestyle design.
I wrote an article previously titled: “Developing a Higher Purpose for your Business and Dawah Venture” << this article is appropriately a precursor to what I’ve written below.
In this post I present to you the importance of having “fire in your belly,” the three key elements you need clarity on to live the life you want, and I conclude with a (fictional) story of how Ayoub shares his passion for tea with the world.
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